Posts Tagged ‘Soul of Motion’

Black Mazda Racing Concepts

Wednesday, January 20th, 2016

Mazda is excited to announce that it will be delivering a trio of “Racing Concept” vehicles that are based on production models. The vehicles feature shadowy color schemes and are based off the Mazda6, Mazda CX-3 and Miata – the color scheme is known as the long dark teatime of Kodo, Soul of Motion. The Roadster RS Racing Concept is a remake of the Mazda MX-5 Miata which features subtle aero mods and a height adjustable suspension. The CX-3 Racing Concept is the most athletic and charming vehicle of the bunch – featuring Mazdaspeed embroidered buckets, the interior of this concept is undeniably attractive. The last of the three models to have received the darkened makeover is the Atenza Racing Concept.

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CardinaleWay Mazda Corona

2595 Wardlow Road

Corona, CA 92882

Phone: 888.671.6176

Website: www.CardinaleWayMazdaCorona.com/?ibp-adgroup=SE_Target

High Design Not Just for Mazda Vehicles; Dealerships Receive a Facelift

Wednesday, December 2nd, 2015

CardinaleWay Mazda - Corona 2

In keeping with its strategy to move up-market, Mazda is infusing its U.S. dealerships with elements reflecting the principles of more upscale design. Known for its “soul of motion” or “Kodo”, the Japanese automaker aims to make showrooms more open and airy, with a “transparent view into dealership operations”, said Jim O’Sullivan, President and CEO of Mazda North American Operations. A large part of the Mazda brand is the concept of Retail Evolution, which offers “an upscale experience”, he continues. This is accomplished through the use of natural materials like real wood and metal, glass, and an infusion of light. In an effort to keep the focus on Mazda’s award-winning vehicle design, the showrooms will be simple and sophisticated, with classic black and white color schemes. Free Wi-Fi and charging stations are offered in the Mazda Lounge, which carries the elegant and chic theme throughout the showroom experience. First to reopen its doors under the Retail Evolution redesign is Mazda of Everett in Seattle, Washington. Dealers have three options, from minor facelifts, to down-to-the-studs renovations.

#MazdaCorona

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CardinaleWay Mazda Corona

2595 Wardlow Road

Corona, CA 92882

Phone: 888.671.6176

Website: www.CardinaleWayMazdaCorona.com/?ibp-adgroup=SE_Target

Mazda World Premiere of KOERU Concept

Wednesday, September 16th, 2015

This past week at the Frankfurt auto show, Mazda showcased the all-new crossover, known as the KOERU Concept. This new model is equipped with the full suite of Mazda’s new-generation SKYACTIV Technologies and designed with the latest KODOD – Soul of Motion design language. Mazda explained that the name “Koeru” can be translated into “exceed” or “go beyond” in Japanese. The Japanese automaker hopes that this new vehicle targets customers with a cutting-edge mind set and those bold enough to challenge the existing crossover market. CardinaleWay Mazda Corona will continue to follow this story as it develops.

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CardinaleWay Mazda Corona

2595 Wardlow Road

Corona, CA 92882

Phone: 888.671.6176

Website: www.CardinaleWayMazdaCorona.com/?ibp-adgroup=SE_Target