A recent press release from Inside Mazda indicates that Mazda is releasing a full-scale ad campaign in July 2017 targeting Hispanic consumers. Research by Mazda’s marketing department found that there are roughly over twelve million Hispanics living in the United States. Problem is, Mazda discovered that the Mazda brand is not widely identified among the Hispanic population. CardinaleWay Mazda Corona is excited about the ad campaign, and is ready to welcome more Hispanic consumers to its Corona dealership.
Television Ads To Begin Appearing On Telemundo And Univision
In order to get the widest exposure possible, Mazda is airing its digital ads on Spanish-speaking television stations Telemundo and Univision. The hope is that the ads will help to bring more awareness of the compatibility of the Mazda brand with the Hispanic culture. Specifically, the ads will illustrate the shared core values of Passion, Harmony and Perseverance. According to Russell Wager, who is the vice president of Marketing for Mazda North American Operations, research revealed that, “…the Hispanic Mazda customer is a true car enthusiast; someone who appreciates styling and performance., but is also hyper-digital and social.” The ultimate goal is to bring in more Hispanic consumers as the word gets out that Mazda’s core values are similar to Hispanic consumers.
CardinaleWay Mazda Corona Is Your One-Stop Dealership
The next time you’re in the market for a new vehicle, or if you’d like to browse the latest Mazda sports car models, come to CardinaleWay Mazda Corona. You’ll find our Sales team and Finance department to be refreshingly friendly and eager to assist you. Let us help you find the perfect vehicle that will fit your budget. Check our dealership’s website at www.CardinaleWayMazdaCorona.com for a complete listing of our inventory and current specials.
CardinaleWay Mazda Corona
2595 Wardlow Road
Corona, CA 92882