Mazda Designs New Bike and Furniture

Mazda 3 sofa and table

The Japanese automaker best known for its stylish design and creative style, Mazda, showcased their latest projects: “Bike by KODO concept” and “Sofa by KODO concept.” The two objects will be showcased at the “Mazda Design: The Car as Art,” in Milan. Mazda revealed that this art exhibit aims to further the evolution of the expression of motion and embracing the Japanese aesthetics. Mazda revealed that the Bike by KODO concept features a very simplistic structure that is composed with very few parts. The Sofa by KODO concept was built by Mazda’s designers and Italian furniture makers which to blend Mazda’s sense of style and design with a long-tradition of furniture making. “Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience,” said Masahiro Moro, Mazda’s Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation. “As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image. Moving forward, we will create more opportunities to familiarize customers with Mazda and Mazda design in order to raise the value of our brand and strengthen our bond with customers.” If you would like to read the full article please click on the link below:

http://www.mazdausamedia.com/index.php?s=31626&item=126004

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